The Importance of Listening To Your Client


Today’s feature is from .

Allison says:

“This was a senior session that I was so excited about, I couldn’t sleep! Ellie, my senior client, had a really specific vision for her shoot and she put just as much effort into making it into a reality as I did.

She styled her own hair, makeup, and wardrobe, then provided the horse and the location. She’s an extraordinary young woman. We talked at length about her vision and collaborated about how we could together create something amazing.”

Allison’s Photography Tip:

My greatest passion in this business is making my client’s dreams come true. I love to hear their ideas and come up with a plan to make them a reality. In this case, which was special, Ellie had such a specific idea that I just really had to make sure I understood what she was seeing in her head so I could make that happen.

Most of the time, my clients have a general idea, then we narrow it down. Ellie had already narrowed it down and we had to communicate with each other really well to make sure we were on the same page and were sharing the same vision.

Bottom line: make sure you are always listening closely to your clients and what they want and need. Remember that these pictures are for them so you need to do whatever it takes to hit it out of the ballpark for them.

(Plus, from a business perspective, the happier the client, the better chances you have of making a good sale and getting referrals!)


Allison used a Nikon D700 with a Nikon 70-200mm 2.8 lens to capture these images.

Allison Ragsdale is a Durango, Colorado, and International Senior Portraits photographer. She is also one of the lead shooters at the Seniors Ignite event in February.

Click here to read more tips on Client Relations.

Need help putting together a solid referral program? Happy clients are the best form of marketing and advertising your business can get, and if you totally nail a session like Allison did they’ll be more than happy to talk you up to their friends and family.

That’s why we suggest putting together a solid referral program for your clients to reward them for their awesomeness – it will only make it that much easier for them to want to promote you, and thus bring you even more clients.



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