Ok I know some of you are cringing already at the blog post title, because you’ve tried it and it didn’t work.
Or you tried to try it and it was all confusing and over your head and might as well have been written in Greek.
Or you even tried using The Googles to figure out how to do it, but the search results were for some other kind of product not related to photography or too general that you still didn’t know where to start.
Well as it turns out, Jamie from The Modern Tog has experienced all of these things, and after quite a bit of trial and error is willing to share with you what works, what doesn’t, and how to get it to work for your photography business.
No really, it’s a whole new freebie book created just for photographers about creating effective Facebook ads.
Plus information about why what you’ve been doing in the past (if you’ve tried it out) wasn’t working.
Ever tried boosting a post but to no avail?
Well, more people might be seeing your boosted post, that’s true, but it’s sort of like casting a really wide net and hoping you catch a tuna instead of a bunch of minnows.
(…did I just compare potential clients to fish? huh….well I like that analogy so we’re gonna roll with it.)
In other words, the people who are seeing the post could be literally anyone – people halfway around the world that aren’t interested in hiring you in the first place, people who have no need of your service even if they are close by (like people who’s children are all grown seeing an ad for newborn photography – chances are, they’re probably not going to hire you even if they live next door).
Or even more annoyingly, the profiles that are seeing your boosted post are fake profiles.
So how do you get Facebook advertising to work for you?
Because Facebook ad targeting can actually be a very beneficial marketing tool that does work (and I know a few photographers besides just Jamie from Modern Tog who have gotten it to work, and gotten bookings from using Facebook advertising).
You just have to know what sort of tactics work – and which don’t.
You’re welcome, and happy advertising!
*Please note: some of the links in this post are affiliate links, and don’t affect you as the buyer but do help support us and keep this site free for everyone.