Being a photographer, you already know and understand the value of your work: you capture memories and moments for your clients to cherish for years to come.
And while this is an important thing for any family to have, there are some families that just can’t put it off – like families who have a member (or members) suffering from cancer. Their time together as a family may be limited, and with the excessive cost of medical bills, photography isn’t always something that the families can financially prioritize.
This is exactly the situation a couple photographers found themselves in around 2007, when a fellow church member was sick and his daughter was offering to sell her car to pay for family portraits. Knowing how much the family of the sick church member really needed to document the time they had left together, the photographers told the daughter to keep her car and that they’d do the session for free.
And thus, the idea for The Magic Hour was born.
What Is The Magic Hour?
The Magic Hour was named for the golden, yellow light that can be found at both the beginning and end of each and every day, and aims to match families in need with a photographer willing to donate their time and a free session.
Each family also receives digital images along with professional prints in a handcrafted box that they can cherish for years to come.
To read more about The Magic Hour and see some of the sessions that have already taken place, head over to their recent shoots section and check them out.
If you’d like to donate your time and skills or want more information about how to become a photographer for The Magic Hour, you can read more on their website here.