When doing glamour photography sessions, it is a good idea if your client is relaxed. Part of the allure of glamour photography is that is looks natural and artistic at the same time.
“I recently photographed Maggie, who is a 30 year old woman who has never had professional photos taken. In other words, she’s not used to being in front of a camera, and probably represents the majority of most photographer’s client base.
In this article, I’m going to walk you through an overview of how I approach my natural light glamour sessions, and focus on client direction and getting my clients to relax in front of a camera.”
Glamour Photography Lighting
In my studio, I have two large V-flat reflectors set up across from a window. I place a cushion in between the reflectors and place my subject on the cushion, which allows the reflectors to bounce natural light from the window back onto my subject’s face. You can see a couple examples of my setup below:
My best tip when it comes to this type of photography is to really pay attention to the overall shapes the client’s body, hands, head, and shoulders are making. You want to look for diamonds and triangles. You also want to make sure their hands look soft and natural.
When photographing a portrait like this, you have to get strong connection in the eyes. The best way to do this is to continually move them through poses, always talking, so they forget the camera is there because they are so focused on what you are saying that they don’t have time for nervousness.
I often drop my camera when walking my clients through poses to show them what I want visually.
This is especially important with connection, because then you can show them exactly the look you want them to give you with their eyes (making sure the connection with the eyes is strong, as mentioned above).
This triggers a mirroring instinct which allows your client to more easily replicate the facial expressions you are showing them.
Another tip is to not be afraid to be relaxed and even somewhat silly with your clients, as connection with the photographer behind the camera usually translates to connection with the camera.
Basically, anything you can do to get a client to relax and laugh in a session will help tremendously. It’s much easier to flow through your posing with a client who is relaxed and engaged and doesn’t give you “dead eyes.”
How It All Comes Together
Remember (as mentioned above), most of your clients haven’t been in front of the camera before, and are likely very nervous and self-conscious.
It is therefore important, above all, to keep your client happy and having fun during the shoot, while maintaining the air that you are knowledgeable so you can earn their trust.
The more they trust in you and your abilities, the more likely it is that they will relax and enjoy themselves and allow you to capture natural and effortless expressions and poses, leading to an overall better and higher quality final product.
Plus, a client that has had a good experience with their photographer will connect with the experience more when they see the final images, whereas a client that felt stressed out or awkward the whole photo shoot will revisit that emotion when they see the final result, which translates to less sales for you.
So be mindful of all of the items we’ve discussed – the technical aspects, like lighting and composition, but more specifically the experience you’re creating for the client.
The more they enjoy themselves, the more they’ll associate positive emotions with the session and be more likely to purchase more product.
P.S. Still having trouble with composition? The Incredibly Important Composition Skills guide from Photography Concentrate is definitely the place to start, and gives you super detailed and broken-down explanations behind photography composition. Check it out!
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